CTV Roundup
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AI
Swivel Wants To Create Agentic Infrastructure For CTV
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those questions.
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CTV Roundup
Sports Leagues Can’t Stop Putting Ad Revenue Ahead Of Fan And Player Interests
There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting institutions right now. But this isn’t just about logos cluttering the playing field. Sports leagues and teams are making decisions that sacrifice player safety and the enjoyment of their own fans in various bids for marketing revenue.
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CTV Roundup
Programmatic, FAST And Queerness – The Trifecta Of Revry’s Future
The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines. Revry is home to PrismRiot, a programmatic ad exchange that also connects advertisers to other multicultural and diverse-owned publishers.
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AI
How Does Agentic Buying Work In CTV?
Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV.
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CTV Roundup
Performance CTV Is All The Rage, But The Mid-Funnel Still Matters
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.
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CTV Roundup
Creator Sports Network Is On A Mission To Help Brands Reach Younger Viewers
Creator Sports Network is trying to monetize the ad industry’s two biggest buzzwords: creators and sports. Creator Sports Network, which launched in 2023, helps influencers livestream sports events on their social media pages. The platform doesn’t livestream the actual sports games; it acquires sports airing rights and shares them with influencers, who then stream the […]
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CTV Roundup
How Telemundo Retained The Fans They Brought In For The World Cup
According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […]
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CTV Roundup
How Reach TV Brings Streaming And Advertising To America’s Airports
If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience.
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CTV Roundup
NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook
In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.
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CTV Roundup
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
How long does it take you to decide what to watch after you turn your TV on?
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