AI
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AI
Newton Research’s New Agentic Layer Can (Kinda) Predict The Future
Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next. It’s casual modeling that’s at the core of AI ad analytics platform Newton Research’s new agentic layer, called Unlimited Analytics. Launched on Tuesday, Unlimited Analytics contains a host of agents […]
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AI
IAB’s New Advice On How To Measure AI Search Visibility
Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […]
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AI
AI Agents Are Giving Publishers A New Way To Monetize Their Data
End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t possible before. PubMatic and Optable are both productizing this shift with agentic tech and collaborating on a new end-to-end workflow […]
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AI
How NetApp’s CMO Turned One AI-Generated Ad into a Rethink of Marketing
When NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, it looked like a clear victory. Then it stalled.
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AI
How HelloFresh Brought AI Creative To Times Square
Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its […]
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AI
The CPO Who Used AI To Revamp A CDP And Address His Own Health
Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label […]
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AI
AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That
There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how. Sentiment and accuracy should […]
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Shopper/Retail
Tractor Supply CMO Aims to Balance AI With The Human Connection
At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still keeping its stores and employees as the hub of its brand.
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AI
MFA Ad Spend Is Increasing. Is AI Slop To Blame?
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.
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Shopper/Retail
How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era
At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.
