Topic - Loyalty Marketing

How Brands Can Build Trust and Loyalty Through Customer Engagement

It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.

Events

Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

Loyalty Marketing

Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.

Loyalty Marketing

How to Assess the Effectiveness of Your Loyalty Program

Five steps to increasing brand loyalty and love.

Loyalty Marketing

Five Ways to Level-Up Marketing for Subscription-Based Businesses

Five takeaways for businesses that rely on subscriptions as a key source of revenue.

Social

Brands on Fire: e.l.f. Beauty

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Loyalty Marketing

Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

How the company transitioned to a points-based loyalty offering for customers.

Acquisition

Four Ways to Improve the Customer Experience Through Subscription Programs

How subscription programs can improve the customer experience.

Digital

Marketers on Fire: Popeyes CMO Bruno Cardinali

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Loyalty Marketing

Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.