B-to-C Events
-
B-to-C Events
Shopping Sprees and Private Jets: ABC Hypes ‘Doctor Odyssey’ with Luxury Upgrades
Everyone wants a taste of the good life, and to promote the debut of “Doctor Odyssey,” a series set aboard a luxury cruise ship, ABC delivered. Ahead of the show’s Sept. 26 debut, the brand launched a multifaceted campaign that plucked people out of their everyday lives and planted them directly into the series’ opulent […]
From
-
B-to-C Events
The Brief: Fast Food Dupes and Train Takeovers
This week’s hot takes on hot topics in experiential marketing cover train takeovers, fast food dupes and “Crumbled” pop-ups.
From
-
B-to-C Events
Bugaboo Launches its New Stroller with a ‘Social-first’ Pop-up for Creators and Parents
For more than two years, Bugaboo has been developing a stroller that can grow alongside families. So when the “missing puzzle piece” in its product portfolio was finally ready for its grand debut, the brand hosted an outdoor “On the Grow” pop-up event at New York City’s High Line Hotel. There, media, influencers and consumers […]
From
-
B-to-C Events
A Day in the Life: Tour Manager Romel Martin on His Career on the Road
The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. […]
From
-
B-to-C Events
The Brief: Golden Porta Potties and Boozy ‘Sailgates’
This week’s hot takes on hot topics in experiential marketing cover Golden Porta Potties, boozy “sailgates” and a “Bridgerton” bust.
From
-
B-to-C Events
CSR Events: FOX Teases its New Drama with Beach Rallies for Lifeguards
FOX Entertainment’s new drama “Rescue: HI-Surf” shines a spotlight on the heavy-water lifeguards who patrol and protect the North Shore of O’ahu in Hawaii, one of the most well-known, dangerous stretches of coastline in the world. While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX […]
From
-
B-to-C Events
The Brief: Billboard Races and Bratty Birds
This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms.
From
-
B-to-C Events
Facials Brand Glowbar Experiments with its First Activation Developed In-house
Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn […]
From
-
B-to-C Events
Tales from The Tailgate Tour: Tips for Popping up at College Football Game Day
Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than […]
From
-
B-to-B Events
Design Inspiration: A Sneak Peek at the U.S. Pavilion Build at Expo 2025 Osaka
When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” How will the United States be represented, and what cultural and societal influences have informed the design of the U.S. pavilion? Traditionally, the World […]
From
