Programming
In the Wild: DirecTV Rides Upfront Week Wave
With upfronts kicking into high gear this week, DirecTV is debuting a multi-channel out-of-home and digital campaign that depicts the week as a metaphor for what the platform does all year long: showcase the best of TV.
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Programming
Canela Media Turns to AI to Scale Hispanic Content
Canela Media is pulling 62 million monthly active users and 6 million social followers, while pushing into new territory by using AI to create microseries and dub content at scale.
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