Beauty Marketing Archives - Chief Marketer

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

Events

Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution

Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

Digital

Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series

We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.

Technology

Cosmetics Brand Laura Mercier Enters the Metaverse With ‘World of Beauty’

How one beauty brand is approaching the metaverse.

Social

NYX Professional Makeup Leans Into Social, 2000s Nostalgia and Esports

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.