Social Media Marketing
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Shopper/Retail
Blenders CEO Dishes on Why Its New Creator Will Elevate the Sunglasses Brand
Blenders hires Jordan “The Stallion” Howlett for the newly created role of Chief Content Officer. Howlett will advise the Blenders marketing team on storytelling.
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Shopper/Retail
Clarks Steps Up Influencer Marketing In Affiliate Program Overhaul
Shoe brand manufacturer Clarks is now working with hundreds of content creators in a push to increase brand awareness and acquire more customers on social media.
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Campaigns
Grubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees
The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.
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Campaigns
Mom App Peanut Aims to Legitimize Matrescence
Peanut, the social networking app for moms, collected 11,000 signatures to add the word matrescence to the dictionary after an out-of-home campaign.
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Social
Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk
Crocs CMO Carly Gomez shares Gen Z targeting tactics, including its recent soapy, microdrama series on ReelShort at Shoptalk.
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Influencer Marketing
Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up
With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.
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Shopper/Retail
Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.
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Mobile
Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours
Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.
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Social
Consumers Are Divided Over this Dr Pepper-Inspired Sausage – And that’s the Point
In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.
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Social
Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips
PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.
