Social Media Marketing
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Digital
Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth
The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report.
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Conversations
Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education
We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.
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Social
How Duolingo Used Humor and Internal Collaboration to Join the TikTok Ban Conversation
How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.
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Social
LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership
The benefits of LinkedIn Newsletters for brands specializing in thought leadership.
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Branding/Marketing
How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics
Lucyd Eyewear’s retail approach to direct-to-consumer, wholesale channels, online discounting and more.
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Social
Building Brands on a Budget: Strategies for Success With Less
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.
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Social
6 Elements of Compelling Video Content on TikTok
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.
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Video Marketing
Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic
The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
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Social
How Small Businesses Can Spur Growth Through TikTok
TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.
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Digital
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.