Morgan Stanley

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  Branding/Marketing

  X and Morgan Stanley Bet Financial Chatter Can Drive Trades

  At AWNY, Morgan Stanley and X detail their Cashtags partnership, a live test of whether real-time financial interest can drive customer action and how to measure that connection.

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  Digital

  Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

  Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

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  Agencies

  Marketers on Fire: Alice Milligan, CMO at Morgan Stanley

  We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.