Revving Up Sales Motivation
How to incent the folks selling incentives? Up the ante—in fact, rev it up.
One lucky employee of CorpLogoWare, a Miami-based promotional products distributor, will win a Porsche Boxter ‘S’ at the company’s annual awards banquet in Las Vegas in January. (The banquet is co-located with the PPAI show at the Monterey Bay Hotel & Casino.)
The drawing for the car culminates a yearlong sales incentive program. To qualify, CLW account executives enter a ticket into the drawing for every $250,000 in sales. There is no limit to the number of tickets any single AE can contribute, said Dan Jellinek, VP of marketing.
Adding to the excitement, the Boxter will be parked outside the awards ceremony for the new driver to test out on the spot. The actual car will be leased in the home city of whoever takes home the prize, but having a replica waiting at the hotel enhances the anticipation of the event.
“The result of the program has been a win/win situation. We experience a huge sales push because our AE’s really want the car and someone gets to go home from Vegas very happy with the keys to a new Porsche,” Jellinek said.
Employees will also be recognized for creativity and consistent production. Other incentives in Vegas include complimentary airfare and hotel rooms.
CLW launched the Porsche program, in part, to recognize its employees and to celebrate its winning the license to produce merchandise for the Sponsors of the U.S. Olympic Team, including Nike.
