Qdoba Mobilizes Loyalty Program
A franchisee within the Qdoba Mexican Grill chain of fast casual restaurants has just opted to take the existing loyalty program for its 26 outlets mobile in partnership with Tetherball, a mobile loyalty platform.
“We already offered a standard loyalty card program in our stores and see customers picking up the membership cards,” Aztec partners LLC marketing director Brent Higgins said in a release. “But only about one in four activate the cards to join. “With our new mobile loyalty program, activation is easier than ever. Customers just text on their mobile phones.”
The Qdoba Mobile Rewards program ties into the company’s QCard rewards program and launched recently at an Indianapolis market festival, where nearly 20% of attendees engaged with the mobile version of the program, according to Aztec. The mobile channel will let QCard users access coupon offers, points rewards and special alerts and brand messages using their handsets without requiring any user downloads.
Tetherball claims that loyalty programs built on its platform have seen up to 24% redemption rates on initial opt-in offers and 10% redemption rates on subsequent offers.
“Brands are beginning to recognize how powerful out-of-home marketing can be,” Tetherball president and COO Jay Highley said in a release. “With mobile, brands can intimately communicate and deliver value to their customers when they are on the go.”
Founded in 1995, Qdoba operates and franchises restaurants 270 restaurants in 35 states. Aztec Partners operates in the central Indiana market.
