Q&As

Email is a major workhorse when it comes to boosting engagement
and conversion. Here’s eight tips for better email marketing ROI.

International Women’s Day brings brands out in force—Bud, Celebrity Cruises,
The Body Shop and many others—to celebrate women.

From rotating celebrity colonels to live-stream videos of colonel climbing cats,
KFC comes out swinging once again from left-field with its marketing magic.

Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.

Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences.

At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking.

Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders.

An integrated marketing strategy powered by search is helping
The Arbor Company connect with seniors and their caregivers.

Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business.

Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement.