Campaigns
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Shopper/Retail
Hint Water Launches Sexy Campaign To Tap Into Culture
Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution as water that tastes “really freaking good,” said Allison Cullman, Senior Vice President of Marketing. Here’s the company’s plan to re-energize its decades-old brand.
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Shopper/Retail
Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.
David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.
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Mobile
Finch’s First Brand Campaign Celebrates the Weirder Side of Self-Care
On the self-care app Finch, users care for a digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something more basic: survive the day.
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Shopper/Retail
Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products
Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.
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Top Women Network
Ahead of the World Cup, Hisense CMO Leans into Hosting Message, Not Just Sports
Large TV manufacturer Hisense is the FIFA World Cup Sponsor, but would prefer if shoppers stayed home and hosted a watch party on their big screens. CMO Sarah Larsen shares more in this Q&A.
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Marketers
This Golf Brand’s Strategy Is to Make Inclusive Marketing Par for the Course
To make connect with new audiences, Performance Golf developed a beginner’s program, which launched in January and focuses on golf etiquette, terminology and basic techniques.
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Campaigns
‘Bake It Till You Make It’: Inside Quicken’s Kid-Run Small-Business Campaign
Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. But for Quicken’s latest campaign to promote its all-in-one app for managing business and personal finances, the team decided to get a little playful.
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Campaigns
Grubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees
The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.
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Shopper/Retail
Advil Says Toss Expired Bottles, Buy New in Awareness and Purchasing Campaign
Advil mobilizes lapsed buyers with accumulated pills with a coupon if they prove they have expired Advil bottles.
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Shopper/Retail
TV Marketing Matters for Branding Boost at Batteries Plus
The retail chain of all things batteries is switching its TV buying strategy to target specific audiences on cable TV in a cost-savings move, the VP of Marketing said.
