Campaigns
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Branding/Marketing
Verizon and Harley-Davidson Take Different Paths to Brand Reinvention
At the ANA Masters of Marketing conference, marketers from Verizon and Harley-Davidson discussed different paths for brand reinvention.
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Shopper/Retail
Blue Diamond Turns to Protein, Young Shoppers and Julianne Hough to Reignite Almond Milk Category
Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, it is now investing in a brand awareness campaign with “Dancing With the Stars” alum Julianne Hough.
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Campaigns
Chief Marketer Announces 2026 Campaigns of the Year
The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year.
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Shopper/Retail
Ryde Builds Awareness with Athletes, From NIL Interns to Rob Gronkowski
The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star reached 20 million consumers and lifted sales of its Focus and Sleep shots.
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Shopper/Retail
Eos Shares How It Turns Organic Users Into Brand Amplifiers
Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events.
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Campaigns
Inside Parker’s Decision to Ride a LinkedIn ‘Sell Me This Pen’ Wave
When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.
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Shopper/Retail
Custom Ink Bets on Gratitude, Earned Media to Grow Its K-12 Business
The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 K-12 customers a year, representing a meaningful share of its sales, its CMO says.
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Shopper/Retail
Bota Box Drives $1 Million in Display Sales With Football Marketing Push
The boxed wine brand’s Wing It With Bota campaign, which features a Guy Fieri Flavortown partnership, recipe contest and college tailgate sampling, is chasing a new audience by pairing wine with wings and football.
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Branding/Marketing
What Hyundai’s Childhood Cancer Campaign Reveals About Its Marketing Strategy
Sean Gilpin, CMO at Hyundai Motor America, details the brand’s new marketing campaign, “Mark of a Warrior,” which helps raise funds to fight childhood cancer.
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Social
Dairy Queen Bypasses Athletes for Mascots in Latest Social-Led Campaign
Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead.
