Campaigns Archives - Chief Marketer

Target’s VP of Creative Shares Tips After Winning In-House Marketing Agency of the Year

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.

B-to-C Events

Crayola Grows Up: How a 123-Year-Old Kids’ Brand Is Rewriting its Playbook for Adults

With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.

Shopper/Retail

Naturium CMO Jake Galtere Explains Why Community Is the Skincare Brand’s Superpower

Naturium, the skincare brand owned by E.l.f. Cosmetics, launched a new campaign that features 11 real customers. CMO Jake Galtere shares the details.

Shopper/Retail

Chewy Chases World Cup Attention With Cuddle Shuttle

The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans.

Events

Backstage With Chief Marketer: Lauren Flanigan, Head of Global Brands, Refreshment Categories, Mondelez

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use experiential as a channel to support the overall marketing mix, event measurement, marketing a brand globally and more.

Shopper/Retail

Advance Auto Parts Returns to Brand Campaigns in Time for America’s 250th Birthday

Following its best quarter in five years, Advance Auto Parts is highlighting its 94-year heritage in a new top-of-funnel marketing campaign, said Bruce Starnes, Chief Merchandising Officer.

Shopper/Retail

Florastor CMO Shares Creator Challenges and An Unexpected Male Customer

Florastor just launched a skin probiotic. CMO Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and how it’s launching a product with Lindsay Hubbard.

Shopper/Retail

Hint Water Launches Sexy Campaign To Tap Into Culture

Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution. Here’s the company’s plan to re-energize its decades-old brand.

Shopper/Retail

Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.

David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.

Mobile

Finch’s First Brand Campaign Celebrates the Weirder Side of Self-Care

On the self-care app Finch, users care for a digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something more basic: survive the day.