Premiere Global Sells E-mail Business
Marketing software-as-a-service firm Mansell Group announced last week it has acquired the e-mail marketing business of Premiere Global Services.
Both companies are headquartered in Atlanta. Terms of the deal were not disclosed.
The email applications and services acquired include the Campaign Accelerator suite of tools, the Mansell Group said in a statement.
The acquisition comes four and three quarter years after Premiere Global got into the e-mail marketing business by acquiring e-mail service provider Accucast from its husband-and-wife founders Michael and Tricia Pridemore.
According to the Mansell Group, Premiere Global’s e-mail marketing customers will continue to mail from the same IP addresses.
“Premiere’s e-mail marketing customers are not going to experience any changes relative to their data center or the IP addresses for their e-mail sending,” said Kevin Watkins, director of global IT for the Mansell Group, in a video the company produced touting the acquisition.
The addition of Campaign Accelerator technologies into Mansell Group’s existing business creates one of the world’s largest privately held email marketing companies, the company claimed. The acquisition adds a user interface to Mansell Group’s technology presented in six different languages including: French, German, Japanese, Spanish, UK English, and US English and a team of professionals experienced in supporting global accounts, the company claimed.
“This acquisition is a continuation of our strategy to acquire technologies and talents that can help our customers market and communicate more effectively,” said Allen Nance, founder and President of Mansell Group, in a statement “By combining Premiere Global’s powerful multi-language tools with our other digital messaging capabilities, we will offer customers a true multi-channel marketing solution. We are committed to supporting the Campaign Accelerator offering and, at the same time, offering the Mansell Group’s Creative and Digital Marketing services to the existing Campaign Accelerator users base.”
