Insights for Marketers on CCPA Compliance

Posted on by Kaylee Hultgren

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1, with enforcement beginning July 1. To prep for this landmark legislation, we recently offered three tips to get ready for the CCPA, from using straightforward messaging to prepping for how it will affect marketers’ digital advertising plans.

A recent piece from sister publication Event Marketer looks at four additional insights to consider gleaned from a conversation with a privacy manager from Microsoft. With the legislation’s reach extending far beyond California, it’s critical for marketers to determine what compliance looks like for organizations affected. The act’s purpose is to secure privacy rights for California residents involving data collection and sharing personal information. But that can include those businesses that host California residents at an event (even out-of-state) or on its website.

Read more in Event Marketer about which companies are subject to the CCPA, in terms of revenue, size and function; which other states might follow suit; what could constitute a “sale” of personal data; and how third parties might come into play.


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