Pizza Hut Pushes National Mobile Ordering Service
Pizza Hut is giving people two new ways to order by cell phone.
The company on Tuesday launched a new mobile ordering service, called Total Mobile Access, which lets people place orders via text messaging or mobile Web to be delivered from its 6,200 locations nationwide.
Competitors Papa John’s and Domino’s offer similar services (Promo Xtra, Nov. 19, 2007). But Pizza Hut said it’s the first to offer both mobile Web ordering and text options.
Pizza Hut launched the service to drive online sales, Tressie Watkins, the company’s digital marketing manager said.
“Our goal is to provide more access points to our customers,” Watkins said. “Over the next five years, we’d like to have 50% of orders coming from the online space.”
For text orders, people send their order to shortcode 749488 or (749HUT). A confirmation text from Pizza Hut follows. Customers with a Web-enabled phone can place orders through http://www.PizzaHut.com. The site includes popular menu items and a store locator.
Customers can also set up a “pizza playlist” of their four favorite orders with the new service, the company said. Standard text messaging fees will apply for messages sent and received and time spent browsing the Web.
Pizza Hut is promoting the service on its homepage, via banner ads and e-mail blasts to the company’s database.
“We’re really promoting this to the tech savvy target online,” Watkins said.
