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Onvia Finds Better Leads for Less

Onvia Finds Better Leads for Less

Posted on October 4, 2006 by Chief Marketer Staff

Onvia Software was facing a challenge in its search marketing: It was working too well.

As a provider of Web-based research and bid notification services for companies looking to bid on all types of government contracts, Seattle-based Onvia had started using pay-per-click search marketing two years ago to generate sales leads. The company quickly saw its initial harvest of a couple thousand clicks a month grow into more than a million

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