Old Spice Sponsors High School Football Rivalries
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by Chief Marketer Staff
Old Spice is the presenting sponsor of a nationwide tour hitting the high school football games of top rivals.
The SchoolSports Rivalry Tour, put on by SchoolSports magazine, will travel to 10 markets and set up camp at the “most heated” high school football rivalries in the country, the magazine said.
As the sponsor, the Old Spice antiperspirant/deodorant brand will have exposure on-site, online and via field signage, advertising and product sampling. The tour is expected to reach 200,000 high school athletes and fans.
SchoolSports magazine celebrates young athletes and their accomplishments. The tour, which stops in such cities as Cincinnati, Detroit, Seattle, Tulsa, Houston and Chicago, ends Nov. 4 in Tampa, FL.
