New York Jets Going Guerrilla To Promote Training Camp
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| The New York Jets are taking to the beach to promote training camp |
Actors dressed in full football gear are hitting high traffic locales like the streets of New York City and the beaches of Long Island to create awareness of the New York Jets’ training camp and the upcoming football season.
‘Players’ wearing New York Jets uniforms perform official drills, including wrestles, hoop runs and high-kicks, while a ‘coach’ calls plays and attracts the crowd. A female team member, dressed in New York Jets attire, hands out premiums and educates the crowd about the Jets Training Camp. The campaign began July 25. The Jets train at the North Fork Bank Training Camp at Hofstra University, Hempstead, NY, from July 29-Aug. 24, when the campaign ends.
Additional activities by the guerrilla teams include improvised beach football games and crowd-attracting Jets cheers. Renegade Marketing, New York, handles.
Passersby and participants will receive premiums such as team schedule cards and magnets, training camp playbooks (which includes training camp schedule information), and Jets-branded temporary tattoos, bracelets and water bottles.
“Not everyone is thinking about football in July,” Renegade CEO Drew Neisser said in a statement. “This is designed to wake up fans, getting them excited about training camp and think sooner about the 2005 football season.”
