MySpace to Offer Dream Wedding Web Series with Viewer Voting
The production company behind TV reality hits such as “Fear Factor” and “Extreme Makeover: Home Edition” is teaming up with the video channel on MySpace for a Web-based reality program, “Get Married on MySpace.”
The interactive online series will offer one lucky couple, chosen from a handful of candidates by the vote of MySpace viewers, the chance to have their dream wedding—as long as they’re willing to let the Internet audience make a few decisions on little details like the rings, the wedding locale and the bride’s dress.
Endemol USA, the producer behind such U.S. programming as “Deal or No Deal” and “Big Brother,” has entered an exclusive partnership with social network MySpace for the 13-episode Web series, which will launch in March with the online vote to select the bridal couple and end in early august with a video stream of the wedding that will show how all the viewer-chosen aspects of the celebration come together.
The MySpace video channel and a profile page for the series will offer exclusive series content including profiles of the wedding party, behind-the-scenes video, and video blogs from the bride- and groom-to-be documenting their experiences. Brand marketers will have the opportunity to integrate their products and services into the story and to advertise on the collateral MySpace content.
Engaged pairs looking to enter the competition will be able to upload entry videos to the series’ official profile page starting in March, and shortly after that, MySpace members will get to cast their votes for the couple they want to see undergo this experiment in the party-planning wisdom of crowds. Once selected, MySpace viewers will get to vote on two key wedding details per week right up to the big day.
“The concept of empowering the worldwide MySpace audience to plan the most important and perhaps stressful day of one couple’s lives makes for great reality programming,” said Jason Kirk, vice president of video and entertainment for MySpace, in a statement. “Endemol and MySpace will offer fans the ability to get involved and stay connected to the series, the bride and groom, and each other, in a way that no reality series has ever done before.”
The interactive viewing experience has truly transformed entertainment as we know it,” Endemol USA senior vice president of digital media and business development Joerg Bachmaier said.
MySpace has also unveiled the relaunch of its MySpace Video channel, formerly MySpaceTV. The new site offers a user interface more like other popular video sites such as Hulu.com with a larger player window, more content navigation options, and increased ad real estate.
