Channel | MarTech

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

Coke is measuring happiness this summer through "Happiness Meters" that rise when Londoners tweet about Coke or tweet positive thoughts.

The role of marketing is shifting and evolving across organizations, and many forward-thinking CMOs are using Marketing-as-a-Service as a way to focus on core competencies and gain competitive advantages.

Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.

Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.

A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one's surroundings in real time.

Only 16% of people will try an app more than twice before deleting it, according to Compuware.

Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.

KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.

Virtual Reality technology is big for some retailers, like North Face, who's customers can use the technology to view daring experiences like base jumping.