Smartphone Points at Shoes—Prices and Size Pop Up

Posted on by Patty Odell

Is the day coming when a person can point their smartphone camera at a pair of shoes on display and relevant information, Marketing Technologylike price and shoe size, pops up immediately on the screen? It just may be if it’s up to a Ph.D student in computer science.

The technology already has a name, OverLay, and operates inside a smartphone to combine the camera and sensor data. This new form of mobile augmented reality could be a tantalizing technological development for marketers.

The world of marketing technology makes stunning advancements every day, here’s what you need to know about OverLay.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.