Smartphone Points at Shoes—Prices and Size Pop Up

Posted on by Patty Odell

Is the day coming when a person can point their smartphone camera at a pair of shoes on display and relevant information, Marketing Technologylike price and shoe size, pops up immediately on the screen? It just may be if it’s up to a Ph.D student in computer science.

The technology already has a name, OverLay, and operates inside a smartphone to combine the camera and sensor data. This new form of mobile augmented reality could be a tantalizing technological development for marketers.

The world of marketing technology makes stunning advancements every day, here’s what you need to know about OverLay.


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