The Future of Marketing Performance Management
Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.
Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.
Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.
Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion.
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.
Here’s some interesting examples of companies using virtual reality as a marketing tool.
The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.
Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
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