Why GenAI Isn’t Just About Creating Marketing Content
GenAI can fuel creative, but it's also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
GenAI can fuel creative, but it's also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but also how to avoid losing valuable historical information from UA.
How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.
By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.
AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company's specific needs.
The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here's a potential solution.
Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.
As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails comply.
As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.