Coke’s New Mobile Bot Communicates with Vending Machines
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
Mary Meeker's latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.
Learn how to drive webinar registrations and attendance, deliver an engaging presentation, parse out the best qualified leads and drive on-demand viewing.
How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.
Click here to view the 2023 winners!