Articles by Ben Hordell

Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say nothing.

How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.

For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!

A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.

Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.