Ben Hordell, Author at Chief Marketer

When a Controversy Arises, Should Your Brand Jump In?

Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing
to say on a controversial topic like the NFL boycott, it’s best to say nothing.

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How Coca-Cola Turned a Romanian Music Festival into a Fashion Trend

How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.

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Social Spreads March Madness Marketing Beyond Hardcore Fans

For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!

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A Super Bowl Spot is No Longer an Ad, It’s Content

A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.

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The Ups and Downs of Twitter’s Promoted Stickers

Will Twitter’s Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.