IBM’s Iwata on the Future of Watson and AI
Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.
Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.
The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants.
Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.
Wondering what all the cool kids have been reading? Here’s a recap of Chief Marketer’s most popular B2B and Martech stories for May 2017.
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
Think the road to a B2B sale is straight and narrow? Think again.
The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City.
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling.
Click here to view the 2023 winners!