Channel | MarTech

Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others.

The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.

An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.

With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.

Tips to determine the best platform for a specific influencer’s social video content

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put in place two years ago and why the drone activation worked.