Articles by Holly Pavlika

A new survey uncovers how celebrity endorsements, peer recommendations and online marketing channels impact consumer purchasing behavior.

A new holiday trends report helps marketers understand the frazzled holiday shopper.

Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post or how to optimize their targeting to achieve their business goals.

Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions.

With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for.

Tips to determine the best platform for a specific influencer’s social video content