4 Predictions for Martech in 2018
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.
Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.
As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?
Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.
What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?
It's a busy time of year, so we have collected the top articles for you to catch up on.
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
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