Take a break from all that holiday shopping and rush, rush to catch up on the 12 most widely read B2C articles from November. Happy Holidays!
1. Masters of Martech: Special Interactive Report
2. Why the Chief Growth Officer is Transforming Marketing Departments
3. Ally Bank Flys a Drone in a Mall and the CMO Weighs In
4. NASCAR Driver Asks: Where are the Tampon Sponsors?
5. After Women Cry Foul, an Ikea Ad is Yanked
6. 4 Focal Points for Marketing to Millennials
7. Jet Blue Wants People to Check In for Good
8. 11 Tips to Sprinkle a Little Glitter on Holiday Marketing
9. How to Leverage Influencer Video to be Most Effective for Your Brand
10. A Cruise Line Sets Sail with Unique Email Personalizations
11. Behind the Scenes with Pepsi on its Aaron Judge Partnership