Your Holiday Reading: Top 12 B2C Articles from November

Take a break from all that holiday shopping and rush, rush to catch up on the 12 most widely read B2C articles from November. Happy Holidays!

top articles1. Masters of Martech: Special Interactive Report

2. Why the Chief Growth Officer is Transforming Marketing Departments

3. Ally Bank Flys a Drone in a Mall and the CMO Weighs In

4. NASCAR Driver Asks: Where are the Tampon Sponsors?

5. After Women Cry Foul, an Ikea Ad is Yanked

6. 4 Focal Points for Marketing to Millennials

7. Jet Blue Wants People to Check In for Good

8. 11 Tips to Sprinkle a Little Glitter on Holiday Marketing

9. How to Leverage Influencer Video to be Most Effective for Your Brand

10. A Cruise Line Sets Sail with Unique Email Personalizations

11. Behind the Scenes with Pepsi on its Aaron Judge Partnership

12. DSW Casts Off Omnichannel in Favor of New Tech