Tech & AI
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AI
Time Magazine Now Serves Ads to AI Agents
Time General Manager and Chief Product Officer Michael Mraz explains how the publisher rebuilt its site to better cater to both humans and the majority of its readers — bots.
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AI
Zeta Live: PepsiCo, Babylist and Sharp on AI Search, Strategy and Brand Trust
Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.
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Tech & AI
Generative AI Platforms Recommend the Same Handful of Brands
A new report finds that ChatGPT, Gemini and Perplexity never recommended 78% of ecommerce brands in their own categories. Brands can improve their generative AI citations by boosting their visibility in reviews, media and forums.
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Shopper/Retail
Whoop’s Marketing Shift Drives Hypergrowth and Demand Planning Woes
The brand’s marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here’s how the health wearable is retooling planning to keep pace.
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Shopper/Retail
AI Delivers High-Value Shoppers to Retailers, New Data Finds
Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel.
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Shopper/Retail
How Polywood’s Chief Digital Officer Increases Repeat Purchases, Sales and More
Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization and a robust in-house marketing team.
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Shopper/Retail
Tractor Supply CMO Aims to Balance AI With The Human Connection
At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still keeping its stores and employees as the hub of its brand.
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Shopper/Retail
How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era
At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.
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Research
Gartner CMO Spend Survey: Budgets Reflect Increase in Consumption-Based Martech, Paid Media Spend
According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the decrease in martech as a percentage of marketing spend. We review the highlights of the report, including insights on increased paid media spend and AI maturity.
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Shopper/Retail
How FragranceNet Weighs the Cost of RCS Marketing
The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag for retailers.
