Tech & AI Archives - Chief Marketer

Tractor Supply CMO Aims to Balance AI With The Human Connection

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still keeping its stores and employees as the hub of its brand.

Shopper/Retail

How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.

Research

Gartner CMO Spend Survey: Budgets Reflect Increase in Consumption-Based Martech, Paid Media Spend

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the decrease in martech as a percentage of marketing spend. We review the highlights of the report, including insights on increased paid media spend and AI maturity.

Shopper/Retail

How FragranceNet Weighs the Cost of RCS Marketing

The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag for retailers.

Shopper/Retail

How Helzberg’s New Product Data System Drives Customer Acquisition

Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data asset management system.

Shopper/Retail

Fenty Strategizes To Rank in Agentic AI Platforms

After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.

AI

8 Ways to Use AI in Marketing, According to Anthropic’s Austin Lau

Insights and best practices for marketing teams experimenting with the Claude and other LLMs, according to Anthropic’s growth marketer Austin Lau.

Brands on Fire

Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

Shopper/Retail

Edible Arrangements Entices Early Mother’s Day Buying to Ease Operational Bottlenecks

Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI investments and value shoppers.

Tech & AI

Can AI Read Your Homepage?

New data from Adobe finds that AI can’t read a quarter of a retailer’s homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data.