Hilton Ties Loyalty Contest to Clooney Movie
Fresh from a prominent and recurring placement in the latest cable hit "Mad Men," Hilton Hotels is partnering again, this time with Paramount Pictures to offer a sweepstakes based on its upcoming movie "Up in the Air."
The picture, set to debut in December, features George Clooney as a corporate hatchet man, a downsizing specialist who loves his life as a road warrior, traveling to corporate layoff projects and staying in hotels, including Hilton, of course. And as it did with its "Live like a Mad Man" contest earlier this fall, Hilton is tapping into the buzz around the property with a promotion that rewards customers booking stays through a Web site specific to the sweepstakes.
The "Mad Men" contest offered show-related wardrobe and script memorabilia as prizes. For the "Up in the Air" sweepstakes Hilton is switching back to items of more general interest, namely a trip for two to Paris with a stay at the Hilton Arc de Triomphe and an award of 1 million Hilton HHonors loyalty points and Diamond VIP loyalty status for a year. In the picture, Clooney fights to reach 10 million frequent-flyer miles before his employers go to a videoconferencing system that will end his life as a road warrior.
To take part, travelers need only to book a Hilton hotel stay at the Web site for dates between Nov. 3 and Jan. 11 2010. In addition to qualifying for the grand prize drawing on Jan. 11, customers who book at the site will also be entered into weekly prize drawings for such awards as a trip to the movie’s Beverly Hills premiere, a private screening for 200 friends, and selected items from the Hilton Serenity collection of bedding products, including a king-sized mattress and box spring, a down comforter and linen.
"Up in the Air" is a compelling story set within the world of frequent travelers, Hilton Hotels global head Dave Horton said in a release.
"It is a true compliment to see Hilton represent the hospitality industry in this film, and we are excited to give our guests opportunities to experience the amenities that these characters and other travelers value from our hotels," he said.
It was important to our director, Jason Reitman, to have an authentic depiction of life among frequent travelers, and the Hilton team was incredibly supportive of our production while on the road," said Paramount’s worldwide marketing partnerships executive vice president LeeAnne Stables."
Reitman was the director of "Juno," for which he received an Oscar nomination in 2008.
The Hilton.com/UpintheAir Web site also includes the movie trailer and photo gallery and an interactive design feature that lets visitors plan the ideal hotel room and recruit votes from their social networks to win a pair of tickets to the movie. The site also offers "Our Stories", a module built on a social media platform from ThisMoment.com that lets Hilton team members share stories of how they help guests enjoy their vacations at Hilton properties around the globe.
Visitors to the Web site can also click a link that takes them to the enrollment page for the HHonors program.
