Have You Seen a Jeep Wearing a Mustache?
November is Movember—and the cause campaign just wrapped. The movement spotlights men’s health issues, in particular prostate cancer. Men grow beards to show their support and brands love to join in. One of them, Jeep, found a fun way to do just that.
It waged a social media and digital campaign encouraging Jeep owners to “Grow ‘Em and Show ‘Em” by purchasing and attaching a “JeepStache” to their vehicles. It added a cause component, promising to donate $1 for every #JeepStache post up to $15,000 to Movember. Jeep also rolled in a contest for the chance to win a new Jeep and tied it all into its 75th anniversary campaign, “My Jeep Story.” Read the article …
Former “Bachelorette” Kaitlyn Bristowe and her guy Shawn Booth helped promote #JeepStache and shared their Movember story.
Watch the video:
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