Hasbro Brands 9 Million Little Caesars Boxes for Holiday Promo
Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker’s board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.
Little Caesars is branding 9 million pizza boxes with print versions of popular Hasbro games, including Memory, Scrabble Jr., Trivial Pursuit for Kids and Perfection. The print versions also feature a coupon for 10% off Hasbro Games at HasbroToysShop.com. The effort is part of a promotion to build buzz around the upcoming holiday season, Little Caesars said.
Local Little Caesars locations will host drawings at participating locations, where one winner from each restaurant will receive a family fun pack full of Hasbro games and a Little Caesars pizza party.
In addition, Hasbro and Little Caesars are offering an online sweepstakes at Game.com/games/littlecaesars dangling a chance to win a trip for four to any Beaches Jamaica Resorts. Lesser prizes include $500 worth of Hasbro Games, online shopping sprees from HasbroToysShop.com and Little Caesars gift certificates.
The sweeps runs through Dec. 31. FSIs, P-O-P and online materials support. Just 4 Fun Kids and Family Marketing handles.
