Google Lets Advertisers Pick Time/Day Campaign Will Run
Google has introduced a new feature that lets advertisers determine when their ads will run. Advertisers can automatically adjust their bids or pause or resume their campaigns based on the time of day or day of the week.
The new feature, Ad Scheduling—also known as dayparting—works for AdWords advertisers, both small and large, national and local. For example, small businesses and local advertisers can schedule ads to run only during business hours when they are open. A retailers could run additional ads at lunch time when consumers dash from work to get their shopping done.
“By providing advertisers with more granular control over when their ads run and how much they bid, we believe this feature will drive greater return on investment for the advertiser,” Google said.
The new features comes after both advertisers and agencies asked for greater control of the management of their campaigns.
