Fulfillment faves
Promo polled fulfillment industry executives to find out what they thought were the most imaginative, ingenious, and just plain neatest sweeps, games, and contest schemes and prizes of recent years. Here are their picks:
CORVETTE IN A CAN: Stroh’s put toy Corvettes in the bottoms of beer cans. Drinkers sober enough to remember to look in and find one of the miniatures won brand new full-size models.
MARS MILLENNIUM MADNESS: One bag of M&Ms with two M’s printed on the candies instead of one brought $2 million to a Queens, NY, man.
SWIMSUIT ASSISTANT: Sports Illustrated’s popular and press-getting sweeps allowed the bug-eyed winner to act as a photographer’s assistant at the shoot for the magazine’s famed Swimsuit Issue.
DATE FOR A HUNDRED WITH SHAMU: Southwest Airlines’ and Visa USA’s Personal Party sweepstakes awarded the grand-prize winner a free trip for 100 guests to the Sea World Park of his choice.
CARTOON FOR A DAY: A Cartoon Network contest that made the winner the star of an actual cartoon was a big hit and was later imitated by Nickelodeon and Warner Bros.
