Frito-Lay Turns Contest Winner’s Story into Webisode
A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign.
The mom, Stacy Lynn Miller, offered up a true story about a frazzled ride home in rush hour traffic. The weather was sweltering. The car had no air conditioning. She and her daughter were caught in “traffic” but found a way to laugh. Her entry was one of 2,000 submitted during the July 1 to Aug. 17 promotional timeframe, the company said.
Miller and a friend will receive a girl’s weekend in New York City where they will watch the development of the Webisode.
The “Only in a Women’s World” campaign chronicles the adventures of four animated friends—Anna, Cheryl, Nikki and Maya who share moments only women can experience. The campaign includes light-hearted, comical videos, comic strips and interactive online games and shareable e-cards.
As part of the campaign, Frito-Lay has developed a portfolio of products specifically for women, like the SmartFood popcorn clusters that come in a number of flavors and include fiber and calcium. Another product, Baked Lay’s southwestern Ranch potato crisps are made without increasing fat content.
“Stacy Lynn’s story embodied the true voice of the ‘Only in a Woman’s World’ campaign – relatable, unique and laugh-out-loud funny,” said Becky Frankiewicz, vice president, portfolio marketing, Frito-Lay North America.
