First Impressions: Four Tips to Make Your Welcome Email Sing

Your welcome email is one of the most important messages you will send. It is a prime opportunity to engage customers by inviting them in with a warm greeting, but it also lets them know what to expect moving forward. Perhaps most important, it marks the start of what is hopefully a long, prosperous relationship. Here are four tips for making dynamic welcome emails:

1) Design for familiarity. First impressions are everything, and when it comes to email marketing, presentation weighs heavily into how your brand is perceived. Because a welcome message could result in your either gaining or losing the interest of customers, it is essential to make sure your email reflects the identity subscribers encountered upon signing up for your communications.

For most marketers, this means creating a welcome email that coincides with the design of their Website. If you collect new subscribers on your site, then your greeting message should be designed with the logos, colors, and other elements that reflect your brand identity. This creates familiarity that makes it easy for customers to instantly recognize you when your welcome email arrives.

2) Keep it brief. It is pretty easy