Dreyer’s Dishes Up Block Parties

Posted on by Chief Marketer Staff

Dreyer’s/Edy’s salutes friendly neighborhoods with a summer contest awarding all the fixings for a block party.

Neighbors nominate their
own block online

The Two Scoop Neighborhood Salute asks consumers to visit
Icecream.com to write an essay nominating their neighborhood for a block party. Dreyer’s/Edy’s will choose 1,500 neighborhoods to each win 12 cartons of Dryer’s/Edy’s Slow Churned ice cream and other block-party gear (napkins, ice cream scoops, spoons, name tags, disposable camera).

The contest runs through May 27 via Zipatoni, St. Louis.

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