Domino’s Serves up Pizza to ‘Brooklyn’ Names
If you have a Brooklyn-style name, you could get a free pizza.
Domino’s is giving away $10 gift certificates good for a free pizza to the first 300 people with any form of the spelling “Brooke” and “Lynn” as part of their names. Customers must provide birth certificates and/or driver’s licenses as proof.
The promotion is designed to build awareness for the October launch of its new Brooklyn Style Pizza, Domino’s spokesperson Dana Harville said.
Consumers register at Dominos.com and have to contact a Domino’s rep to seal the deal. The promotion ends Dec. 17.
“The pizzas are popular in Brooklyn and everywhere else,” Harville said. “So, we thought this was a fun way to add a new layer to the promotions for the pizza.”
The promotion, handled in-house, isn’t the first for the Brooklyn Style launch.
Last month, Domino’s debuted the pizza via an on-package game with Coke and some Brooklyn-esque prizes (PROMO Xtra, Oct. 31, 2006).
Customers who order a two-liter bottle of Coca-Cola with any pizza find game codes affixed to the soda bottles that can be entered at BrooklynStylePizza.com. Players get a chance to win a vintage New York yellow-checkered taxicab (valued at about $35,000) along with gift certificates for free Domino’s Pizza and Coke for one year.
The winner can choose $25,000 cash as an alternative to the taxicab. The promotion runs through Dec. 17. Some 4 million bottles of Coke have been packaged to include game pieces.
A supporting Web site shows images of a Domino’s Pizza storefront set in a brownstone on a busy Brooklyn street (Coke delivery trucks drive by frequently). The site shows characters from Domino’s new TV spots promoting the pizza and lots of other elements.
