Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.
Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.
Captivating app marketing campaigns are built on a foundation of information—both off and online data that details app users’ habits, preference and desires.
Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of…
Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.
Chief Marketer sat down with Scott Brinker, co-founder and CTO of ion interactive and the creator of the Chief Marketing Technologist Blog, to get a clearer picture of the marketing tech landscape and what’s on the horizon.
Content marketing videos play an important role as an internal communications tool for Nike.
Dawn Hudson, the new NFL CMO, takes on a difficult role. Here, she talks candidly about the "No More" domestic violence ad campaign.
Successful word of mouth campaigns mean sharing your stories with the right communities—and you can find them everywhere from bars to hair salons.
Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.
