What’s Really Going On With Programmatic Ad Data?
Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.
MarTech
How Marketers Can Prepare for a Cyber Security Crisis
In an ever-evolving cyber security climate where there's a new breach almost every day, brands are fighting to protect the integrity of their brand.
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
New Content Delivery Structure Improves IHG Customer Experiences
An improved content distribution system has helped InterContinental Hotels Group deploy a more effective content marketing strategy worldwide.
Keys to Predictive Scoring Success
The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.
Facebook to Relay to Brands What Fans Talk About
Facebook's "Topic Data" product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.
Where Digital Technology Spending is Going
Spending on digital technology is on the rise. Here's a look at where that money is going, and what the top challenges are.
8 Phrases You Don’t Want to Hear from Your Creative Team
These 8 phrases spoken by the creative team can spell real trouble. Here's what CMOs need to listen for.
Benchmark to Excellence, not Mediocrity
Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.
Would Your CMO Have a Beer With Your CTO?
In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.
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