MarTech

The C-level Social Media Gap

December 15, 2014 |  by Marketing Tech Blog

Not everyone in the c-suite is walking the social media talk and that's causing a crack in internal employee communications.

Big Spending On Marketing Tech Acquisitions

December 11, 2014 |  by Chief Marketer Staff

There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.

SEO Best Practices for 2015

December 11, 2014 |  by Chief Marketer Staff

The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.

Using Data and Marketing Tech to Reach Empowered Customers

November 24, 2014 |  by Siddharth Taparia

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Old Spaghetti Factory Gets Local With Social

November 21, 2014 |  by Chief Marketer Staff

The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.

2015 Mobile Trends to Watch

November 20, 2014 |  by Chief Marketer Staff

Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.

100% Pure’s Predictive Success

November 19, 2014 |  by Chief Marketer Staff

Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.

Bollman Hat Co. & Cloud-Based Optimization

November 18, 2014 |  by Chief Marketer Staff

Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.

What Data Modeling Approach Is Best For You?

November 18, 2014 |  by Guy Gildor

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

From Mobile Apps to Mobile Engagement in Three Steps

November 13, 2014 |  by David Keane

True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.