MarTech

Building Traffic With Content Marketing

January 20, 2015 |  by Beth Negus Viveiros

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.

Colgate Tries “Missed Call” Marketing to Send Samples

January 20, 2015 |  by Newlety Purnell and R. Jai Krishna

The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.

Five Reasons Your Audience Isn’t Engaging on Social Media

January 16, 2015 |  by Jordan Kretchmer

Cultivating an active social audience is good for business, but these five pitfalls should be avoided when investing in social media activations and campaigns.

IBM & Apple Apps Give Retail Associates Access to Customer Data

January 13, 2015 |  by Patty Odell

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

Successful Webinars Start with Content

January 9, 2015 |  by Patty Odell

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Why Brands Lag in Marketing to Women and Moms

January 9, 2015 |  by Patty Odell

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

Is Your Marketing Team Proactive? Self-Assess to Find Out

January 8, 2015 |  by Kelly Wrather

Is your organization active, inactive, proactive or reactive when it comes to digital marketing?

Marketers Embracing Data-Driven Practices

January 7, 2015 |  by Chief Marketer Staff

A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.

Kraft Sends 50 Marketers to CES? Are you There?

January 6, 2015 |  by Jack Marshall (WSJ Blog)

CES is now the place to be for marketers and agencies to stay on top of new marketing technologies.

Want to Be Successful in 2015? Have a Plan

January 6, 2015 |  by Beth Negus Viveiros

A new whitepaper from the London School of Marketing challenges these newbies to create a solid career plan.