Big Brands Summon Crowds for Help

Posted on by Paresh Dave (Latimes.com)

Brands are turning outside their own walls for help with creative, content and other marketing ideas.

crowdsourcingSurfwear maker Quiksilver, smoothie shop Jamba Juice and the pop band One Direction are just a few big names looking for help on creative crowdsourcing websites such as Talenthouse and Tongal. Check out how it all works.

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