Big Brands Summon Crowds for Help

Posted on by Paresh Dave (

Brands are turning outside their own walls for help with creative, content and other marketing ideas.

crowdsourcingSurfwear maker Quiksilver, smoothie shop Jamba Juice and the pop band One Direction are just a few big names looking for help on creative crowdsourcing websites such as Talenthouse and Tongal. Check out how it all works.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!