Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
How subscription programs can improve the customer experience.
To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.
Compelling brand experiences at this year's New York Comic Con.
A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
A new survey by Mitto revealed an increase in consumer messaging with brands via social media since the pandemic. Learn how brands can improve customer experience through social media messaging.
Findings, consumer expectations and concerns about the holiday shopping season.
SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.
Take a photo tour of what was new and different this year at New York’s homegrown festival.
We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.