Avoiding Consumer Backlash: An Approach to Product Reputation Reviews

The Digital Twin of the Customer (DToC) Approach to Data Collection

January 27, 2023 by Chief Marketer Staff - Customer Data Collection

TD Bank CMO Tyrrell Schmidt on Sponsorship, Supporting Local Communities and CTV

January 27, 2023 by Kaylee Hultgren - Cause Marketing

How to Create a CRM Strategy Roadmap

January 20, 2023 by Chief Marketer Staff - CRM Strategy

Marketers on Fire: Homedics CMO Kristen D’Arcy

November 30, 2022 by Kaylee Hultgren - Marketers on Fire

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

October 7, 2022 by Chief Marketer Staff - advertising

General Motors Partners With NBCU, Advances First-Party Data Strategy

September 30, 2022 by Chief Marketer Staff - Automotive Marketing

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

September 30, 2022 by Kaylee Hultgren - customer engagement

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

September 2, 2022 by Chief Marketer Staff - Consumer Data

Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

August 5, 2022 by Chief Marketer Staff - Advertising Campaign

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

July 22, 2022 by Kaylee Hultgren - Chief Marketing Officer

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing

June 17, 2022 by Barb Edson

Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz

June 10, 2022 by Chief Marketer Staff - Bowie

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

June 10, 2022 by Chief Marketer Staff - Consumer Data

Brands on Fire: A Chat With Boardroom CMO Sarah Flynn

June 10, 2022 by Kaylee Hultgren - Boardroom

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

June 3, 2022 by Chief Marketer Staff - Customer Data

First-Party, Second-Party and Third-Party Data Defined

June 3, 2022 by Chief Marketer Staff - Data and Measurement

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

May 27, 2022 by Chief Marketer Staff - Procter & Gamble

Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

May 27, 2022 by Chief Marketer Staff - Consumer Insights

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse

May 20, 2022 by Kaylee Hultgren - Anne Marie Gianutsos

A Roadmap for Amazon Marketing Investment

May 13, 2022 by Chief Marketer Staff - Amazon Marketing

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

May 13, 2022 by Chief Marketer Staff - Charlotte Tilbury

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

May 13, 2022 by Kaylee Hultgren - Chief Marketing Officer