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Consumer Marketing

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Avoiding Consumer Backlash: An Approach to Product Reputation Reviews

Avoiding Consumer Backlash: An Approach to Product Reputation Reviews

Posted on November 5, 2021 by Chief Marketer Staff

Read how internal product reviews, competitive research and customer surveys that analyze a company’s offerings prior to launch can help determine how the marketplace will receive your products—and mitigate potential backlash, according to an article in PRNEWS.

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January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

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