Five Ways to Create Customer-Centric Posts on Social Media
When it comes to placing the consumer at the center of your marketing, it must be done strategically.
Consumer Marketing
Marketers on Fire: Prudential Financial CMO Susan Somersille Johnson
We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.
Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
Eight Ways to Enhance Your Direct Mail Campaign
Additional elements of a mailing campaign to consider that go beyond the typical attributes.
Olay’s #DeCodetheBias Campaign Strives to Combat Biased Al Beauty Algorithms
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.
Amazon Prime Video & Studios Global CMO Talks Inclusive Storytelling
Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.
How eVTOL Company Archer Used Extended Reality to Create a Hybrid Launch Event
Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
Get Granular Insights That Turn Trends Into Actions
By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…
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