Considerations for Marketers Launching a Branded Podcast
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Grey Goose's sponsorship program has continued to engage consumers at the US Open over its 17-year run.
Throughout the pandemic, we've seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.
Examples of brands leveraging QR codes with success.
Tips from Forrester on how to digitize customer service.
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.
When it comes to placing the consumer at the center of your marketing, it must be done strategically.
We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
Additional elements of a mailing campaign to consider that go beyond the typical attributes.