PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York City
The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo ops and a new 360-degree stage design that minimized sound bleed. Sponsors included experiential newcomers like cryptocurrency platform Coinbase as well as festival-circuit favorites including Tito’s and Bacardi. Take a photo tour, originally published in Event Marketer, of what’s new and different this year at New York’s homegrown festival.